A great way to boost business is to hold events in store. Events around themes like charity fund raising or national holidays are a great way to attract that all important footfall into the store.
But its not just the event itself that’s important. The type of event you hold will attract a certain type of customer to your store. While a charity event is appreciated by most everyone, the people it will actually bring into your store will be of a certain kind.
This is why its important to think about what kind of store you have and what kind of event would represent it. Are there any themes between a Easter day event and a bakery for example?
It may seem straight forward, but making sure your store actually suits the event its holding, before anything has been paid for, can save a lot of hassle down the line.