The front area of a shop is one of the most important, and that’s because it plays an important part in terms of a customer’s first impression. No matter what a shop sells, there is always the need to make the front of the store presentable, because if the shop doesn’t look appealing, then potential customers will not enter to explore the rest of the store.
You will often see manikins in fashion stores displaying the most expensive items, and the front of the store is often seen as an area where you may want to display your most expensive items. In fashion stores these areas require a great deal of maintenance and tidying throughout the day, because they’re high traffic areas because every customer who enters and leaves the store will look at these items twice.
The front of a shop should never be underestimated, especially if you’re looking to maximise sales, and it could be wise to design an appealing front area displaying your most popular products.